There is no doubt. Recognition pins are very popular nowadays. This is especially true in the field of business and commerce. A lot of business owners and executives are seeing the value of these pins in terms of business promotion. In fact, they are one of the cheap but very much effective promo and advertising gimmicks today.
Advertisement is a fundamental aspect in business. You have to advertise and promote your company, products, and services to the public in order to remain afloat and even emerge to be a leader in your industry. But the thing is, competition can be very stiff. With that, it is essential to come up with novice, creative, and unique ways for promotion.
This is then where the value of recognition pins comes in. As a matter of fact, these pins have a lot of use in this area. Here are some examples for starters.
Using pins as a reward for clients
One of the ways by which you can make good use of pins is for rewarding your loyal customers. This is especially useful for marking milestones in your company—say for instance, you are celebrating your 10th, 25th or 50th anniversary. The same is true for recognizing the continued patronage of your customers through the years.
On the other hand, the pins are also a great way to expand your client base by inviting new customers. There are a number of ways to do this.
Reward for loyal customers
For one, you can use recognition pins as a sort of reward for your loyal clients. You can have the pins custom made bearing your company logo together with some unique inscription for your clients. Say for instance you can indicate the number of years that your customer has been patronizing your company—10, 25, 50. Then you can have the pins mass produced easily.
Clients actually love this because it signifies exclusivity. They know that they are the only ones who have this kind of reward. This then helps in maintaining your client base. Remember, as long as you keep your customers happy, they will stick with you. Rewards and perks, even small ones, are valuable here.
At the same time, your client base will also expand when your loyal customers wear the pins in public. The creativity of pin design is important in this area. It must be eye-catching so that even passersby will be intrigued.
Potential client reward
On the other hand, you can also use the recognition pins as a way to bait new clients. Since they are cheap, you can have them mass produced and distributed. Here, you have to remember that it is important to pick the proper locations.
You can have the pins distributed to people visiting your office. At the same time, you can have them given around in places frequented by your target market. This is a good way to put your company’s name out there.
Long term remembrance
Lastly, the pins may also serve as a long term remembrance for your company since they do not expire or get old. They can be a memorabilia. That is why this is a better option for companies instead of perishable items.
So when a customer sees the pin, s/he will always be reminded of your company.
So as you can see, using recognition pins as a reward for both loyal and potential clients can come a long way. Despite their small size and relatively inexpensive cost, these pins have a lot of use for marketing and promotion. You only have to use them wisely to make the most out of them.